//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital luxury : transforming...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenführung
17,031
Brand management
17,009
Marketingmanagement
16,125
Marketing management
16,085
Konsumentenverhalten
10,159
Consumer behaviour
10,153
Markenimage
7,352
Brand image
7,217
Markenartikel
5,471
Brand
5,457
Beziehungsmarketing
4,215
Relationship marketing
4,213
Marketing
4,094
Theorie
2,904
Theory
2,904
Deutschland
2,751
Germany
2,634
Online-Marketing
2,620
Luxury goods
2,601
Luxusgüter
2,596
Internet marketing
2,554
Social Web
2,355
Social web
2,352
Markenpolitik
2,199
USA
1,911
United States
1,865
Werbewirkung
1,509
Advertising effects
1,494
Strategisches Management
1,461
Internationales Marketing
1,335
Werbung
1,317
International marketing
1,296
Advertising
1,226
Unternehmenserfolg
1,212
Firm performance
1,192
Innovation
1,189
Strategic management
1,119
Einzelhandel
1,051
Retail trade
1,021
Marketingstrategie
973
more ...
less ...
Online availability
All
Undetermined
10,708
Free
4,073
Type of publication
All
Article
22,329
Book / Working Paper
12,963
Journal
85
Other
5
Type of publication (narrower categories)
All
Article in journal
17,502
Aufsatz in Zeitschrift
17,502
Aufsatz im Buch
4,680
Book section
4,680
Hochschulschrift
1,899
Graue Literatur
1,594
Non-commercial literature
1,594
Thesis
1,476
Collection of articles of several authors
1,074
Sammelwerk
1,074
Case study
887
Fallstudie
887
Working Paper
830
Arbeitspapier
814
Lehrbuch
783
Textbook
672
Aufsatzsammlung
658
Bibliografie enthalten
576
Bibliography included
576
Konferenzschrift
295
Ratgeber
285
Guidebook
269
Reprint
210
Dissertation u.a. Prüfungsschriften
196
Conference proceedings
188
Conference paper
184
Konferenzbeitrag
184
Handbook
121
Handbuch
121
Glossar enthalten
109
Glossary included
109
Interview
58
Fallstudiensammlung
57
Collection of articles written by one author
56
Sammlung
56
Bibliografie
40
Systematic review
39
Übersichtsarbeit
39
Mehrbändiges Werk
35
Multi-volume publication
35
more ...
less ...
Language
All
English
27,257
German
7,577
Undetermined
284
French
138
Polish
56
Russian
40
Italian
25
Hungarian
24
Spanish
18
Dutch
16
Swedish
15
Ukrainian
11
Portuguese
6
Romanian
4
Serbian
4
Bulgarian
3
Slovak
3
Lithuanian
2
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Slovenian
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
160
Burmann, Christoph
145
Bruhn, Manfred
133
Meffert, Heribert
123
Kotler, Philip
103
Baumgarth, Carsten
95
Wiedmann, Klaus-Peter
85
Melewar, T. C.
82
Keller, Kevin Lane
79
Homburg, Christian
77
Tomczak, Torsten
76
Huber, Frank
75
Bauer, Hans H.
66
Balmer, John M. T.
60
Ahlert, Dieter
58
Pepels, Werner
53
Vrontis, Demetris
50
Phau, Ian
49
Kirchgeorg, Manfred
48
Kumar, V.
48
Sheth, Jagdish N.
46
Loureiro, Sandra Maria Correia
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Bang, Nguyen
43
Foroudi, Pantea
43
Ko, Eunju
43
Christodoulides, George
40
Herrmann, Andreas
40
Kitchen, Philip J.
39
Rajagopal
39
Schmidt, Holger J.
39
Kapferer, Jean-Noël
38
Langner, Tobias
38
Merrilees, Bill
38
Pitt, Leyland F.
37
Pelsmacker, Patrick de
36
Schultz, Don E.
36
Aaker, David A.
34
Fantapié Altobelli, Claudia
34
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
168
American Marketing Association
58
Gesellschaft zur Erforschung des Markenwesens
26
National Bureau of Economic Research
26
Verlag Dr. Kovač
23
Books on Demand GmbH <Norderstedt>
22
Haufe-Lexware GmbH & Co. KG
21
European Society for Opinion and Marketing Research
16
IGI Global
16
Information Resources Management Association
16
Fördergesellschaft Marketing an der Universität Augsburg
14
Verlag Franz Vahlen
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
NetLibrary, Inc
13
De Gruyter Oldenbourg
12
Fachhochschule Reutlingen / European School of Business
12
OECD
12
Edward Elgar Publishing
11
Springer Gabler <Firma>
11
Springer International Publishing
11
Campus Verlag
9
Harvard Graduate School of Business Administration
9
Chartered Institute of Marketing
8
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
8
UVK Verlagsgesellschaft mbH
8
American Management Association
7
DePaul University / College of Commerce
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Helmut-Schmidt-Universität
7
AMACOM
6
Center of Market Oriented Product and Production Management
6
Duncker & Humblot
6
Erasmus Research Institute of Management
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
Springer-Verlag GmbH
6
Uni-Taschenbücher GmbH
6
W. Kohlhammer GmbH
6
Wiley-VCH
6
Erich-Schmidt-Verlag <Berlin>
5
Pearson Studium
5
more ...
less ...
Published in...
All
Journal of business research : JBR
970
The journal of brand management : an international journal
592
SpringerLink / Bücher
494
The journal of product & brand management
410
Journal of retailing and consumer services
400
Industrial marketing management : the international journal for industrial and high-tech firms
341
Journal of strategic marketing
278
European journal of marketing : EJM
237
Journal of marketing management : MM
213
Journal of marketing communications
196
Marketing intelligence & planning
186
Journal of the Academy of Marketing Science
179
Journal of marketing
175
Psychology & marketing
168
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
163
International journal of hospitality management
162
Springer eBook Collection
154
Asia Pacific journal of marketing and logistics
151
The journal of business & industrial marketing
136
Europäische Hochschulschriften / 5
131
Gabler Edition Wissenschaft
116
International marketing review
111
Journal of advertising research
108
Marketing letters : a journal of research in marketing
106
Business horizons
97
Journal of fashion marketing and management
97
Marketing : ZFP ; journal of research and management
96
Journal of global marketing
95
Journal of marketing research : JMR
94
The IUP journal of brand management : IJBRM
93
The marketing review
92
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
91
Cogent business & management
90
International journal of internet marketing and advertising : IJIMA
90
Journal of international consumer marketing
90
Innovatives Markenmanagement
89
Journal of promotion management : JPM
89
Research
86
Springer eBook Collection / Business and Economics
86
International journal of advertising : the review of marketing communications
84
more ...
less ...
Source
All
ECONIS (ZBW)
34,081
USB Cologne (EcoSocSci)
1,095
RePEc
124
EconStor
41
BASE
20
USB Cologne (business full texts)
16
Other ZBW resources
3
ArchiDok
1
OLC EcoSci
1
more ...
less ...
Showing
91
-
100
of
35,382
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
91
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
92
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
93
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
94
Luxusmarkenmanagement : Grundlagen, Strategien und praktische Umsetzung
Thieme, Werner M.
(
ed.
);
Thieme, Werner Maximilian
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011482865
Saved in:
95
Strategies for luxury fashion brands' targeting the young audience : how to link celebrity endorsements and brand extensions with social media
Moreno-Gavara, Carmen
;
Jiménez-Zarco, Ana Isabel
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 155-192)
.
2016
Persistent link: https://www.econbiz.de/10011484688
Saved in:
96
The relationship between fast fashion and luxury brands : an exploratory study in the UK market
Amatulli, Cesare
;
Mileti, Antonio
;
Speciale, Vincenzo
; …
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 244-265)
.
2016
Persistent link: https://www.econbiz.de/10011484700
Saved in:
97
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
98
Ermenegildo Zegna : when family values guide global expansion in the luxury industry
Cedrola, Elena
;
Silchenke, Ksenia
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 31-64)
.
2016
Persistent link: https://www.econbiz.de/10011500853
Saved in:
99
Strategic brand management of the Luxury brand GUCCI
Nagasawa, Shin'ya
;
Fukunaga, Teruhiko
- In:
Waseda business & economic studies
50
(
2014
),
pp. 37-54
Persistent link: https://www.econbiz.de/10011502588
Saved in:
100
Luxury fashion
2015
Persistent link: https://www.econbiz.de/10011502848
Saved in:
First
Prev
6
7
8
9
10
11
12
13
14
15
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->