Narrow search
Showing 11 - 20 of 36,214
Cover Image
Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing
Kin, Kyulim; Ko, Eunju; Lee, Mi-ah; Mattila, Pekka; … - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 350-364
Persistent link: https://www.econbiz.de/10010408194
Cover Image
The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël; Bastien, Vincent - 2012 - 2. [completely rev. and updated] ed.
Persistent link: https://www.econbiz.de/10009581565
Cover Image
Evidence on Internet Communication Management Strategies for Luxury Brands
Geerts, Angy - 2011
Luxury brands and the Internet communication media seem to be inconsistent at first sight. On the one hand, luxury brands have to maintain the control of their elitism and their image; on the other hand, Internet is defined as a mass media of communication that is basically not selective....
Persistent link: https://www.econbiz.de/10013123136
Cover Image
Legendary luxury brands : inventing the future by reaching to the past
Carpenter, Gregory S.; Barlier, Xavier - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 464-470
Persistent link: https://www.econbiz.de/10012819697
Cover Image
Managing creatively-inspired brands : a commentary and research direction
Dion, Delphine - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 471-473
Persistent link: https://www.econbiz.de/10012819698
Cover Image
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Cover Image
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Cover Image
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus; Muqaddam, Aziz - In: International journal of internet marketing and … 15 (2021) 2, pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Cover Image
Online brand communities, customer participation and loyalty in the luxury fashion industry : strategic insights
Ozuem, Wilson; Willis, Michelle - In: The art of digital marketing for fashion and luxury …, (pp. 107-129). 2021
Persistent link: https://www.econbiz.de/10012607354
Cover Image
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh; Soni, Mauli; Borah, Sourav Bikash; … - In: Journal of business research : JBR 139 (2022), pp. 893-907
Persistent link: https://www.econbiz.de/10013194294