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Newspaper vs. online advertising : is there a niche for newspapers in modern advertising markets?

Lindstädt-Dreusicke, Nadine; Budzinski, Oliver - 2011

Newspapers have experienced declining circulation figures and declining advertising revenues for several years. In particular, declining advertising figures put a threat on newspapers - this is especially severe in the US where 73% of their revenues are generated through advertising. On the...

Persistent link: https://www.econbiz.de/10009388219

Advertising media

Brennen, Ed - 1951

Persistent link: https://www.econbiz.de/10001950197

Analyzing media interactions : the effects of coordinated TV-print advertising campaigns

Edell, Julie A.; Keller, Kevin Lane - 1999

Persistent link: https://www.econbiz.de/10001459858

Media in advertising

Barton, Roger - 1964

Persistent link: https://www.econbiz.de/10001528426

Audience members' goals of media use and processing of advertisements

Juntunen, Arja - 2001

Persistent link: https://www.econbiz.de/10001565737

Newspaper and Internet Display Advertising – Co-Existence or Substitution?

Lindstädt, Nadine - 2012

Newspapers have been experiencing declining circulation figures and diminishing advertising revenues for several years – both effects might pose a threat to the continuing existence of (print) newspapers. In an earlier paper, Lindstädt & Budzinski (2011) argued from a theoretical viewpoint...

Persistent link: https://www.econbiz.de/10013113423

Cross-media advertising in times of changing media environments and media consumption patterns

Diehl, Sandra; Koinig, Isabell; Scheiber, Rebecca - In: Media and change management : creating a path for new …, (pp. 189-209). 2022

Persistent link: https://www.econbiz.de/10013167353

Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making

Kouki-Block, Monia; Wellbrock, Christian M. - In: Journal of media business studies 19 (2022) 1, pp. 29-51

Persistent link: https://www.econbiz.de/10012821108

Online-Mediaplanung für Einsteiger : Grundlagen, Begriffe, Arbeitsschritte und Praxisbeispiele für B2C und B2B

Ivanova, Janna; Gawenda, Anna - 2021

-Trackings -- Kampagnen-Analyse, -Bewertung und –Optimierung -- Besonderheiten der B2B-Online-Mediaplanung . …Dieses Buch vermittelt die Grundkenntnisse der Online-Mediaplanung und ist für Mediaplaner ein kompetenter Ratgeber und … kann eine Mediaagentur übernehmen? Wie unterscheidet sich B2B- von B2C-Mediaplanung? Antworten zu diesen und weiteren …

Persistent link: https://www.econbiz.de/10012585277

A novel advertising media selection framework for online games in an intuitionistic fuzzy environment

Dahooie, Jalil Heidary; Estiri, Mehrdad; Janmohammadi, … - In: Oeconomia Copernicana 13 (2022) 1, pp. 109-150

Persistent link: https://www.econbiz.de/10013255811