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Sustainability of nonprofit organizations : an empirical investigation

Weerawardena, Jay; McDonald, Robert E.; Sullivan Mort, … - In: Journal of world business : JWB 45 (2010) 4, pp. 346-356

Persistent link: https://www.econbiz.de/10008668294

Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice

Madhavaram, Sreedhar; McDonald, Robert E. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1078-1087

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From "virtuous" to "pragmatic" pursuit of social mission : a sustainability-based typology of nonprofit organizations and corresponding strategies

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Persistent link: https://www.econbiz.de/10011392536

Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness : the role of marketing strategy in new product performance and shareholder valu...

Hansen, Jared M.; McDonald, Robert E.; Mitchell, Ronald K. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 300-319

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An analysis of managers' resource allocation dilemma in a fixed capacity situation

Levin, Michael A.; McDonald, Robert E.; Wilcox, James B. - In: Journal of marketing theory and practice 21 (2013) 3, pp. 331-339

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Celebrity endorsement, self-brand connection and consumer-based brand equity

Dwivedi, Abhishek; Johnson, Lester W.; McDonald, Robert E. - In: The journal of product & brand management 24 (2015) 5, pp. 449-461

Persistent link: https://www.econbiz.de/10011443002

The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation

Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578

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Technological innovations in hospitals : what kind of competitive advantage does adoption lead to?

McDonald, Robert E.; Srinivasan, Narasimhan - In: International journal of technology management : IJTM 28 (2004) 1, pp. 103-117

Persistent link: https://www.econbiz.de/10002207372

Examining the efficacy of brand social media communication : a consumer perspective

Dwivedi, Abhishek; McDonald, Robert E. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 373-386

Persistent link: https://www.econbiz.de/10012483474

The future looks good : a picture from marketing scholars of where we go from here : editorial

Haytko, Diana; McDonald, Robert E.; Rutherford, Brian N.; … - In: Journal of marketing theory and practice : JMTP 29 (2021) 1, pp. 1-2

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