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Consumer product preferences of organisations that use cause-related marketing : taking the less travelled road
Jain, Geetika; Singh, Rajshree - In: International journal of business competition and … 5 (2016) 1/2/3, pp. 137-151
Persistent link: https://www.econbiz.de/10011662986
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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo; Kureshi, Sonal - In: International journal of Indian culture and business … 14 (2017) 3, pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
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Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
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Lowering the minimum donation amount increases consumer purchase likelihood of products associated with cause-related marketing campaigns
Tsiros, Michael; Irmak, Caglar - In: Journal of marketing research 57 (2020) 4, pp. 755-770
Persistent link: https://www.econbiz.de/10012271809
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The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia; Line, Nathaniel D.; Mattila, Anna S. - In: Journal of hospitality marketing & management 25 (2016) 5/6, pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
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Cause-related marketing in sports : the power of altruism
Joo, Soyoung; Koo, Jakeun; Fink, Janet S. - In: European Sport management quarterly : ESMQ 16 (2016) 3, pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
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Effects of various taypes of cause-related marketing (CRM) ad appeals on consumers' visual attention, perceptions, and purchase intentions
Bae, Mikyeung - In: Journal of promotion management : JPM 22 (2016) 6, pp. 810-834
Persistent link: https://www.econbiz.de/10011632065
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Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of marketing communications 22 (2016) 5, pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
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Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan; Chen, Pei-Chi - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
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Role of altruistic attitudes in cause-related marketing
Kozłowski, Wojciech; Sobotko, Ewelina - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10011983756