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81
The impact of moral emotions on cause-related marketing campains : a cross-cultural examination
Kim, Jae-eun
;
Johnson, Kim K. P.
- In:
Journal of business ethics : JOBE
112
(
2013
)
1
,
pp. 79-90
Persistent link: https://www.econbiz.de/10009717254
Saved in:
82
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
83
A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport management review
16
(
2013
)
2
,
pp. 161-172
Persistent link: https://www.econbiz.de/10009757804
Saved in:
84
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
85
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
86
New thinking on antecedents to successful CRM campaigns : consumer acceptance of an alliance
Trimble, Carrie
;
Holmes, Gary
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10009787486
Saved in:
87
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
88
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
89
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
Saved in:
90
Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
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