Narrow search
Showing 1 - 10 of 85
Cover Image
Developing a multi‐dimensional product evaluation scale
Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary L. - In: Psychology & Marketing 39 (2021) 2, pp. 271-293
Persistent link: https://www.econbiz.de/10012633204
Cover Image
Disciplined vision casting : a method for exploring possible futures in the era of the UN Sustainable Development Goals
Ramirez, Edward; Tajdini, Saeed - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 151-159
Persistent link: https://www.econbiz.de/10013256368
Cover Image
Firm authenticity : the construct, research propositions, and managerial implications
Tajdini, Saeed; Ramirez, Edward - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 324-338
Persistent link: https://www.econbiz.de/10012162462
Cover Image
The effects of proenvironmental demarketing on consumer attitudes and actual consumption
Ramirez, Edward; Tajdini, Saeed; David, Meredith E. - In: Journal of marketing theory and practice 25 (2017) 3, pp. 291-304
Persistent link: https://www.econbiz.de/10011738474
Cover Image
Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning; Frankwick, Gary L.; Ramirez, Edward - In: Journal of business research : JBR 69 (2016) 5, pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
Cover Image
Evaluating underlying factor structures using novel machine learning algorithms : an empirical and simulation study
Xu, Zhenning; Ramirez, Edward; Liu, Pan; Frankwick, Gary L. - In: Journal of business research : JBR 173 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014547886
Cover Image
The effects of the subjective-experiential knowledge gap on consumers’ information search behavior and perceptions of consumption risk
Tajdini, Saeed - In: Journal of business research : JBR 135 (2021), pp. 66-77
Persistent link: https://www.econbiz.de/10012643985
Cover Image
The effects of internet search intensity for products on companies' stock returns : a competitive intelligence perspective
Tajdini, Saeed - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 352-365
Persistent link: https://www.econbiz.de/10014374839
Cover Image
The consumer adoption of sustainability-oriented offerings : toward a middle-range theory
Ramirez, Edward - In: Journal of marketing theory and practice 21 (2013) 4, pp. 415-428
Persistent link: https://www.econbiz.de/10010231847
Cover Image
Consumer-defined sustainably-oriented firms and factors influencing adoption
Ramirez, Edward - In: Journal of business research : JBR 66 (2013) 11, pp. 2202-2209
Persistent link: https://www.econbiz.de/10009787901