Similar Search Results

Influence of mobile technology adoption and usage on lives of the poor in emerging markets

Gupta, Damini Goyal; Jain, Varsha - In: Marketing to the poor : creating value, (pp. 131-143). 2022

Persistent link: https://www.econbiz.de/10014312221

Effects of Political Advertising - A Research Agenda

Dutt, Ashutosh; Jain, Varsha - 2023

In the present era of digital revolution, political advertising has led to the transformation of political communication thereby altering the relationship between a political leader and their involvement with the electorates. Thus the purpose of this paper is to: 1) organize, synthesize and...

Persistent link: https://www.econbiz.de/10014359846

The Journal of Consumer Behaviour's first 20 years

Eastman, Jacqueline Kilsheimer; Muncy, James A.; Jain, … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1282-1295

Persistent link: https://www.econbiz.de/10014368266

The growing importance of customer-centric support services for improving customer experience

Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: Journal of business research : JBR 164 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303770

Metaverse in marketing and logistics : the state of the art and the path forward

Tan, Garry Wei-Han; Eugene Cheng-xi Aw; Cham Tat Huei; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 12, pp. 2932-2946

Persistent link: https://www.econbiz.de/10014486550

Luxury hospitality : a systematic literature review and research agenda

Jain, Varsha; Wirtz, Jochen; Salunke, Parth; Nunkoo, Robin - In: International journal of hospitality management 115 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014487584

The road to learning "who am I" is digitized : a study on consumer self-discovery through augmented reality tools

Ambika, Anupama; Belk, Russell W.; Jain, Varsha; … - In: Journal of consumer behaviour 22 (2023) 5, pp. 1112-1127

Persistent link: https://www.econbiz.de/10014457684

AI advertising : an overview and guidelines

Ford, John; Jain, Varsha; Wadhwani, Ketan; Gupta, … - In: Journal of business research : JBR 166 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014380340

Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage

Sheth, Jagdish N. (ed.); Jain, Varsha (ed.); … - 2024

Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era -- Chapter 2 - Customer-Centric Support Services in the Digital Era -- Chapter 3 - Information as a Service for Consumer Decision Making -- Chapter 4 - The role of...

Persistent link: https://www.econbiz.de/10014444013

A proposed framework of market-oriented ethnography (MOE) approach to study co-creation of content through product storytelling

Bansal, Amrita; Spais, George S.; Jain, Varsha - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 1-26

Persistent link: https://www.econbiz.de/10013483010