Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place. The investment decisions of both private companies and...

This paper performs a mixed-methods analysis of place-branding strategies developed in the 'Tech City' cluster initiative in Inner East London, drawing on ethnographic material, semi-structured interviews and visual content. Using Jessop's concept of the spatial imaginary, we explore key...