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The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage

Escandon-Barbosa, Diana; Salas-Paramo, Jairo; … - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 533-551

Persistent link: https://www.econbiz.de/10014513563

The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design

Burghausen, Mario - In: The journal of brand management : an international journal 30 (2023) 2, pp. 129-143

Persistent link: https://www.econbiz.de/10014251427

Brand heritage across cultures : U.S.A., France and South Korea

Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60

Persistent link: https://www.econbiz.de/10013493085

Corporate heritage communication strategies of iconic Italian brands : a multiple case study

Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43

Persistent link: https://www.econbiz.de/10014493950

Measuring brand image effects of flagship projects for place brands : the case of Hamburg

Zenker, Sebastian; Beckmann, Suzanne C. - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 642-655

Persistent link: https://www.econbiz.de/10010197491

Landscape identity : approaches to its conceptualisation, capture and integration into place branding processes

Knaps, Falco; Herrmann, Sylvia; Mölders, Tanja - In: Spatial transformation : processes, strategies, …, (pp. 164-178). 2022

The integration of spatial identity is seen to be a crucial factor for successful place branding. However, spatial identity is often insufficiently conceptualised. In light of this, this article presents a theory-based approach to using spatial identity in an applied context such as place...

Persistent link: https://www.econbiz.de/10012938861