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Redefining brand hijacking from a non-collaborative brand co-creation perspective

Siano, Alfonso; Confetto, Maria Giovanna; Vollero, Agostino - In: Journal of Product & Brand Management 31 (2021) 1, pp. 110-126

Purpose: In the democratic digital environment, brand managers frequently deal with the unauthorized use of the brand by third parties. The phenomenon, known as brand hijacking, has been treated in different and sometimes conflicting ways in the academic and professional literature. The aim of...

Persistent link: https://www.econbiz.de/10012641080

Corporate communication management : a framework based on decision-making with reference to communication resources

Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167

Persistent link: https://www.econbiz.de/10009774225

Corporate social responsibility penetration, explicitness, and symbolic communication practices in Asia : A national business system exploration of leading firms in sustainability

Conte, Francesca; Vollero, Agostino; Covucci, Claudia; … - In: Corporate Social Responsibility and Environmental Management 27 (2020) 3, pp. 1425-1435

Persistent link: https://www.econbiz.de/10012188996

Corporate social responsibility information and involvement strategies in controversial industries

Vollero, Agostino; Conte, Francesca; Siano, Alfonso; … - In: Corporate Social Responsibility and Environmental Management 26 (2018) 1, pp. 141-151

Persistent link: https://www.econbiz.de/10012081727

The role of physical metaphors for decision-making in integrated corporate communication

Siano, Alfonso; Vollero, Agostino; Della Volpe, Maddalena; … - In: The Bottom Line 31 (2018) 1, pp. 42-55

Persistent link: https://www.econbiz.de/10012066622

Corporate communication management: A framework based on decision-making with reference to communication resources

Siano, Alfonso; Vollero, Agostino; Confetto, Maria Giovanna - In: Journal of marketing communications 19 (2013) 3, pp. 151-167

Persistent link: https://www.econbiz.de/10010138287

Financial resources and corporate reputation : toward common management principles for managing corporate reputation

Siano, Alfonso; Kitchen, Philip J.; Confetto, Maria Giovanna - In: Corporate communications : an international journal 15 (2010) 1, pp. 68-82

Persistent link: https://www.econbiz.de/10003943662

Digital destination branding : a framework to define and assess European DMOs practices

Confetto, Maria Giovanna; Conte, Francesca; Palazzo, Maria - In: Journal of destination marketing & management 30 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014458593

Exploring the role of online consumer empowerment in reputation building : research questions hypotheses

Siano, Alfonso; Vollero, Agostino; Palazzo, Maria - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 57-71

Persistent link: https://www.econbiz.de/10009373375

Avoiding the greenwashing trap : between CSR communication and stakeholder engagement

Vollero, Agostino; Palazzo, Maria; Siano, Alfonso; … - In: International journal of innovation and sustainable … 10 (2016) 2, pp. 120-140

Persistent link: https://www.econbiz.de/10011527166

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