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When sadness and hope work to motivate charitable giving
Homer, Pamela Miles - In: Journal of business research : JBR 133 (2021), pp. 420-431
Persistent link: https://www.econbiz.de/10012590280
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The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de; Machado, Joana César; Costa, Patrício - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
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Purchase decision : does too much choice leave us unhappy?
Tang, Yun-Chia; Hsieh, Yi-Ching; Chiu, Hung-Chang - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1248-1265
Persistent link: https://www.econbiz.de/10011725674
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Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
McGowan, Miriam; Hassan, Louise; Shiu, Edward - In: European journal of marketing 56 (2022) 3, pp. 817-839
Persistent link: https://www.econbiz.de/10013173449
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When does green advertising work? : the moderating role of product type
Kong, Ying; Zhang, Lingling - In: Journal of marketing communications 20 (2014) 3, pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
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Cognition and affect in consumer decision making : conceptualization and validation of added constructs in modified instrument
Sofi, Shakeel Ahmad; Mir, Faizan Ashraf; Baba, Mubashir … - In: Future Business Journal 6 (2020) 31, pp. 1-20
Cognition and affect have had stretched history of influencing the buying behaviour of an individual. The change in one … carried out to ascertain the role of cognition and affect in consumer decision making. But most of the studies lack the … evidence of scientific reliability and validity and nature of itemization in previous scales/papers has not been comprehensive …
Persistent link: https://www.econbiz.de/10012308603
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Judgements and decision making in consumer behavior : the use of psychophysiological measures to investigate emotions and cognitive responses
Miricǎ, Cǎtǎlina Oana - In: Economics, management and financial markets 13 (2018) 4, pp. 39-44
Persistent link: https://www.econbiz.de/10012028181
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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Consumer attitude formation from eWOM : interplay between cognition and affect
Kim, Jinsoo - In: International journal of internet marketing and … 11 (2017) 4, pp. 330-354
Persistent link: https://www.econbiz.de/10011859084
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Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.; Kim, Jihoon; Lee, Yen-I; Sun, Shuoya; … - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10013346950