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Feelings of uncertainty and powerlessness from Covid-19 : implications for advertising appeals in the restaurant industry
Yang, Bi; Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 97 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012820054
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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?
Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 87 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012241760
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The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of hospitality marketing & management 29 (2020) 7, pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
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Feeling left out and losing control : the interactive effect of social exclusion and gender on brand attitude
Hwang, Yoo Hee; Mattila, Anna S. - In: International journal of hospitality management 77 (2019), pp. 303-310
Persistent link: https://www.econbiz.de/10011988558
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So private, yet so public : the impact of spatial distance, other diners, and power on solo dining experiences
Hwang, Yoo Hee; Shin, Joongwon; Mattila, Anna S. - In: Journal of business research : JBR 92 (2018), pp. 36-47
Persistent link: https://www.econbiz.de/10011925258
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Is it my luck or loyalty? : the role of culture on customer preferences for loyalty reward types
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 769-778
Persistent link: https://www.econbiz.de/10011927138
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Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee; Mattila, Anna S. - In: Journal of travel research : a quarterly publication of … 58 (2019) 8, pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
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Rounding up for a cause : the joint effect of donation type and crowding on donation likelihood
Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - In: International journal of hospitality management 93 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012435909
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The role of dialecticism and reviewer expertise in consumer responses to mixed reviews
Hwang, Yoo Hee; Choi, Sungwoo; Mattila, Anna S. - In: International journal of hospitality management 69 (2018), pp. 49-55
Persistent link: https://www.econbiz.de/10011821819
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Optimizing handwritten font style to connect with customers
Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S.; Wang, Peihao - In: The Cornell hospitality quarterly 64 (2023) 3, pp. 381-395
Persistent link: https://www.econbiz.de/10014312211