Narrow search
Showing 21 - 30 of 48
Cover Image
Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark; Ehrenberg, Andrew; Hammond, Kathy - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G71
Persistent link: https://www.econbiz.de/10006936054
Cover Image
Generalizing patterns of store-type patronage: an analysis across major Chinese cities
Uncles, Mark; Kwok, Simon - In: The international review of retail, distribution and … 18 (2008) 5, pp. 473-494
Persistent link: https://www.econbiz.de/10008153931
Cover Image
A temporal analysis of behavioural brand loyalty among urban Chinese consumers
Uncles, Mark; Wang, Chao; Kwok, Simon - In: Journal of marketing management : MM 26 (2010) 9, pp. 921-943
Persistent link: https://www.econbiz.de/10008453118
Cover Image
Antecedents and consequences of structural change in North American retailing 1990-2010
Uncles, Mark - In: The international review of retail, distribution and … 20 (2010) 1, pp. 29-69
Persistent link: https://www.econbiz.de/10008384148
Cover Image
In praise of retrospective surveys
East, Robert; Uncles, Mark - In: Journal of marketing management : MM 24 (2008) 9, pp. 929-945
Persistent link: https://www.econbiz.de/10008416675
Cover Image
Consumer savvy: conceptualisation and measurement
Macdonald, Emma; Uncles, Mark - In: Journal of marketing management : MM 23 (2007) 5, pp. 497-518
Persistent link: https://www.econbiz.de/10008416685
Cover Image
In 25 Years, Across 50 Categories, User Profiles for Directly Competing Brands Seldom Differ: Affirming Andrew Ehrenberg's Principles
Uncles, Mark; Kennedy, Rachel; Nenycz-Thiel, Magda; … - In: Journal of advertising research 52 (2012) 2, pp. 252-262
Persistent link: https://www.econbiz.de/10009998279
Cover Image
Achieving Reach in a Multi-Media Environment: How a Marketer's First Step Provides the Direction for the Second
Romaniuk, Jenni; Beal, Virginia; Uncles, Mark - In: Journal of advertising research 53 (2013) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10010145085
Cover Image
DO CUSTOMER LOYALTY PROGRAMS REALLY WORK?
Dowling, Grahame R.; Uncles, Mark - In: Sloan management review 38 (1997) 4, pp. 71-82
Persistent link: https://www.econbiz.de/10006313978
Cover Image
Viewpoint: Securing competitive advantage through progressive staffing policies
Uncles, Mark - In: International journal of retail & distribution management 23 (1995) 7, pp. 4-6
Persistent link: https://www.econbiz.de/10006484775