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Green claims and message frames : how green new products change brand attitude

Olsen, Mitchell C.; Slotegraaf, Rebecca J.; Chandukala, … - In: Journal of marketing 78 (2014) 5, pp. 119-137

Persistent link: https://www.econbiz.de/10010419892

The cannabis industry : a natural laboratory for marketing strategy research

Olsen, Mitchell C.; Smith, Keith Marion - In: Marketing letters : a journal of research in marketing 31 (2020) 1, pp. 7-12

Persistent link: https://www.econbiz.de/10012229453

It might be ethical, but I won't buy it : Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles

Meng, Matthew D.; Leary, R. Bret - In: Psychology & Marketing 38 (2019) 2, pp. 298-312

Persistent link: https://www.econbiz.de/10012189621

Mitigating the detrimental effect of skeuomorphism on gambling behavior

Meng, Matthew D.; Leary, R. Bret - In: Journal of Consumer Affairs 56 (2021) 2, pp. 969-981

Persistent link: https://www.econbiz.de/10012810255

The recycled self : consumers' disposal decisions of identity-linked products

Trudel, Remi; Argo, Jennifer J.; Meng, Matthew D. - In: Journal of consumer research : JCR ; an … 43 (2016) 2, pp. 246-264

Persistent link: https://www.econbiz.de/10011550985

Understanding fan motivation for interacting on social media

Stavros, Constantino; Meng, Matthew D.; Westberg, Kate; … - In: Sport management review 17 (2014) 4, pp. 455-469

Persistent link: https://www.econbiz.de/10010425632

A vote of competence : how a similar upbringing to political candidates influences voting choice

Meng, Matthew D.; Davidson, Alexander - In: Journal of public policy & marketing 39 (2020) 4, pp. 396-411

Persistent link: https://www.econbiz.de/10012534320

Understanding fan motivation for interacting on social media

Stavros, Constantino; Meng, Matthew D.; Westberg, Kate; … - In: Sport Management Review 17 (2014) 4, pp. 455-469

Social media provide fans with an additional means to engage with their team and are a valuable forum for sport organizations to better understand fan motivations and strengthen fan relationships. This study contributes to emerging research on the nature of social media use by revealing the...

Persistent link: https://www.econbiz.de/10010939880

Identifying and addressing the "health halo" surrounding plant-based meat alternatives in limited-information environments

Gonzales, Gabriel E.; Berry, Christopher; Meng, Matthew D. - In: Journal of public policy & marketing 42 (2023) 3, pp. 242-261

Persistent link: https://www.econbiz.de/10014321928

Engaging fans through social media: implications for team identification

Meng, Matthew D.; Stavros, Constantino; Westberg, Kate - In: Sport, Business and Management: An International Journal 5 (2015) 3, pp. 199-217

Purpose – The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The purpose of this paper is to contribute to emerging research on the nature of social media use by sport organizations...

Persistent link: https://www.econbiz.de/10015006911