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The role of retailers during brand scandals : insights from a case study

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Persistent link: https://www.econbiz.de/10013397960

On the relationship between brand scandal and consumer attitudes : A literature review and research agenda

Kapoor, Sunaina; Banerjee, Saikat - In: International Journal of Consumer Studies 45 (2020) 5, pp. 1047-1078

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Strategic brand-culture fit: a conceptual framework for brand management

Banerjee, Saikat - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 312-321

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Impact of food brand controversy on consumers' attitude toward brand and company

Banerjee, Saikat - In: Journal of food products marketing 24 (2018) 4, pp. 413-440

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On the relationship between online brand community and brand preference in political market

Banerjee, Saikat - In: International review on public and non-profit marketing 18 (2021) 1, pp. 27-55

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The dark shadow of corruption on new product development

Banerjee, Saikat - In: Benchmarking : an international journal 29 (2022) 9, pp. 2733-2756

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Diagnostic the supply chain

Foggin, James H.; Signori, Paola; Monroe, Carol L. - In: Handbook of global supply chain management, (pp. 507-522). 2007

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Toward sustainable supply chain orientation (SSCO) : mapping managerial perspectives

Signori, Paola; Flint, Daniel John; Golicic, Susan - In: International journal of physical distribution & … 45 (2015) 6, pp. 536-564

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Contemporary Wine Marketing and Supply Chain Management : A Global Perspective

Flint, Daniel J. - 2016

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers

Persistent link: https://www.econbiz.de/10012396693

Building business sustainability through resilience in the wine industry

Golicic, Susan L.; Flint, Daniel J.; Signori, Paola - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 74-97

Persistent link: https://www.econbiz.de/10011704110