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Situational ethnicity and identity negotiation : "indifference" as an identity negotiation mechanism

Banerjee, Madhumita; Shukla, Paurav; Ashill, Nicholas J. - In: International marketing review 39 (2022) 1, pp. 55-79

Persistent link: https://www.econbiz.de/10013169631

Competitive intelligence and firm's performance in emerging markets : an exploratory study in India

Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav - In: The journal of business & industrial marketing 27 (2012) 3, pp. 242-254

Persistent link: https://www.econbiz.de/10009558397

Customer commitment to luxury brands : antecedents and consequences

Shukla, Paurav; Banerjee, Madhumita; Singh, Jaywant - In: Journal of business research : JBR 69 (2016) 1, pp. 323-331

Persistent link: https://www.econbiz.de/10011417731

They are not all same : variations in Asian consumers' value perceptions of luxury brands

Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278

Persistent link: https://www.econbiz.de/10011312234

India : culture and consumer behaviour influences on sales promotion practices in India

Banerjee, Madhumita; Shukla, Paurav; Adidam, Phani Tej - In: Marketing management in Asia, (pp. 60-77). 2013

Persistent link: https://www.econbiz.de/10009659658

The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands

Shukla, Paurav; Banerjee, Madhumita; Adidam, Phani Tej - In: Journal of consumer behaviour : an international … 12 (2013) 6, pp. 423-435

Persistent link: https://www.econbiz.de/10010230139

The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences

Shukla, Paurav; Banerjee, Madhumita - In: Journal of consumer behaviour : an international … 13 (2014) 4, pp. 242-250

Persistent link: https://www.econbiz.de/10010391694

Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Adidam, Phani Tej; Banerjee, Madhumita; Shukla, Paurav - In: The journal of business & industrial marketing 27 (2012) 3, pp. 242-255

Persistent link: https://www.econbiz.de/10009830090

Competitive intelligence and firm's performance in emerging markets: an exploratory study in India

Tej Adidam, Phani; Banerjee, Madhumita; Shukla, Paurav - In: Journal of Business & Industrial Marketing 27 (2012) 3, pp. 242-254

Purpose – This paper aims to explore the impact of competitive intelligence (CI) practices on the firm's performance in the emerging market context of India. The paper seeks to answer the following questions: do CI activities have an impact on the market performance of Indian firms? If so,...

Persistent link: https://www.econbiz.de/10014843116

Misalignment and its influence on integration quality in multichannel services

Banerjee, Madhumita - In: Journal of service research : JSR 17 (2014) 4, pp. 460-474

Persistent link: https://www.econbiz.de/10010432156

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