In their bid to embark upon ostensible demarketing, higher education institutions have only ended up cannibalizing their flagship brands. This paper draws upon three illustrations to highlight the unintentional consequences of demarketing in higher education - revised editions of bestselling...

Purpose – The purpose of this paper is to highlight the strategies undertaken by “entrepreneurial” universities to leverage their bottom-line especially in response to withdrawals of public funding. Internationalisation has been the most prominent from setting-up overseas branch campuses...

This article is crafted as a compendium of scholarly contributions debating the main challenges facing one of Africa’s largest economies – South Africa – cutting across a range of sectors from electricity generation and public sector performance, to the private sector management on the...

This chapter highlights four main themes from: explaining the contribution of the informal sector to the development of both developed and emerging market economies; to discussing the prevalence of the informal economy across regions and sectors, evaluating respective measurement metrics, and...

This exploratory study pools together two complementary streams of literature – i.e. marketing and entrepreneurship, drawing upon a single case study of “Auntie Muni,” an informal woman-owned business in the food sector in Ghana’s East Legon area. In our estimation and based on our...

Purpose – The purpose of this paper is to highlight the marketing challenges facing the Nigerian movie industry – Nollywood. The paper also attempts to make a case for due recognition to this multimillion dollar industry in management research as opposed to being pigeonholed in the domain of...

This paper examines the business impact of the legislation in England requiring retailers to charge consumers for single-use carrier bags. The legislation impacts three key stakeholders — Government, retailers, and consumers. The primary focus of this study is, however, from the perspective of...

This paper presents a radical departure from what is now replete, and well documented in the literature - i.e. ‘mom and pop’ shops in European migrant populations. Rather our focus is on budding returnee migrants, and transnational entrepreneurs, who have navigated away from traditional...

This paper is based on a personal reflection of a course tutor in the earlier years of his teaching career and obtaining a teaching qualification. The article is reproduced from a term paper on the importance of constructive alignment in learning and teaching in higher education - taken from the...