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Appealing to men and women using sexual appeals in advertising : in the battle of the sexes, is a truce possible?

Black, Iain R.; Morton, Peta - In: Journal of marketing communications 23 (2017) 4, pp. 331-350

Persistent link: https://www.econbiz.de/10011743958

Adolescents' responses to cereal ads : an assessment of weight and gender

Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804

Persistent link: https://www.econbiz.de/10012243706

How to attract talents? : field-experimental evidence on emphasizing flexibility and career opportunities in job advertisements

Fuchs, Larissa; Heinz, Matthias; Pinger, Pia; Thon, Max - 2024

Job advertisements are a key instrument for companies to attract talent. We conduct a field experiment in which we randomize the content of job advertisements for STEM jobs in one of the largest European technology firms. Specifically, we study how highlighting job flexibility and career...

Persistent link: https://www.econbiz.de/10015052093

Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

Chudzian, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 13 (2014) 4, pp. 19-30

Persistent link: https://www.econbiz.de/10010497783

Colour temperature in advertising and its impact on consumer purchase intentions

Pilelienė, Lina; Grigaliūnaitė, Viktorija - In: Oeconomia Copernicana 8 (2017) 4, pp. 657-669

Persistent link: https://www.econbiz.de/10012229039

Consumer's attitude to receive and response to SMS advertising

Mahdi Shadkam - In: International journal of business information systems : … 24 (2017) 1, pp. 69-90

Persistent link: https://www.econbiz.de/10011719120

Effectiveness of female nudity in e-advertising

Digout, Jacques; Salloum, Charbel; Hajjar, Leah; Taha, Nahed - In: International journal of electronic marketing and … 8 (2017) 4, pp. 331-343

Persistent link: https://www.econbiz.de/10011858773

Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

Persistent link: https://www.econbiz.de/10013440055

Institutional logics, gender, and advertising within a culture in transition : examining strategies of advertising professionals in Turkey for managing institutional complexity

Coleman, Catherine A.; Zayer, Linda Tuncay; Hesapci … - In: Journal of macromarketing 40 (2020) 4, pp. 510-527

Persistent link: https://www.econbiz.de/10012308737

An institutional perspective on modernization and sex-appeal advertising

Luk, Chung-leung; Chow, Cheris W. C.; Wan, Wendy W. N.; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 2, pp. 220-238

Persistent link: https://www.econbiz.de/10011636511