//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What consumer responses make a...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Relationship marketing
26,201
Beziehungsmarketing
25,527
Brand management
17,666
Markenführung
17,252
Theorie
11,868
Theory
11,694
Brand image
11,164
Markenimage
11,050
Markenartikel
9,240
Customer satisfaction
8,218
Brand
8,200
Kundenzufriedenheit
8,007
Deutschland
7,380
Germany
6,792
Social Web
6,481
Social web
6,475
USA
6,351
Service quality
6,293
Dienstleistungsqualität
6,235
United States
6,075
Online-Handel
5,993
Online retailing
5,977
Online-Marketing
5,872
Internet marketing
5,826
Einzelhandel
4,900
Marketingmanagement
4,849
Retail trade
4,831
Marketing management
4,822
Electronic Commerce
4,685
E-commerce
4,506
Werbewirkung
4,250
Advertising effects
4,190
Marketing
3,629
Emotion
3,611
Verbraucherverhalten
3,600
Advertising
3,576
Werbung
3,557
Experiment
3,515
more ...
less ...
Online availability
All
Undetermined
41,300
Free
23,565
Type of publication
All
Article
81,507
Book / Working Paper
38,615
Journal
266
Other
35
Type of publication (narrower categories)
All
Article in journal
64,688
Aufsatz in Zeitschrift
64,688
Aufsatz im Buch
10,452
Book section
10,452
Graue Literatur
9,088
Non-commercial literature
9,088
Working Paper
7,560
Arbeitspapier
7,006
Hochschulschrift
4,668
Thesis
3,398
research-article
3,223
Collection of articles of several authors
1,981
Sammelwerk
1,981
Aufsatzsammlung
1,317
Case study
1,177
Fallstudie
1,177
Conference paper
678
Konferenzbeitrag
678
Bibliografie enthalten
598
Bibliography included
598
Konferenzschrift
516
Lehrbuch
459
Dissertation u.a. Prüfungsschriften
445
Textbook
391
Collection of articles written by one author
378
Sammlung
378
Ratgeber
370
Guidebook
342
Reprint
288
Conference proceedings
274
conceptual-paper
274
review-article
266
review
226
Amtsdruckschrift
192
Government document
192
Handbook
178
Handbuch
178
Article
175
case-report
167
Systematic review
102
more ...
less ...
Language
All
English
102,665
German
14,591
Undetermined
2,216
French
456
Polish
147
Spanish
119
Italian
108
Swedish
48
Russian
47
Danish
32
Lithuanian
31
Portuguese
29
Dutch
28
Romanian
23
Norwegian
22
Hungarian
18
Finnish
17
Czech
12
Slovak
11
Croatian
7
Indonesian
7
Serbian
7
Slovenian
5
Bulgarian
4
Multiple languages
4
Kazakh
3
Arabic
2
Chinese
2
Bosnian
1
Valencian
1
Japanese
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Bruhn, Manfred
193
Huber, Frank
177
Esch, Franz-Rudolf
172
Burmann, Christoph
166
Bauer, Hans H.
152
Homburg, Christian
147
Herrmann, Andreas
138
Han, Heesup
135
Wiedmann, Klaus-Peter
123
Belk, Russell W.
119
Mattila, Anna S.
118
Phau, Ian
112
Sheth, Jagdish N.
109
Grunert, Klaus G.
103
Gierl, Heribert
102
Meffert, Heribert
100
Baumgarth, Carsten
99
Kumar, V.
98
Verhoef, Peter C.
93
Melewar, T. C.
91
Grewal, Dhruv
85
Khare, Arpita
85
Lusk, Jayson L.
85
Ahlert, Dieter
84
Foxall, Gordon R.
84
Loureiro, Sandra Maria Correia
82
Tomczak, Torsten
79
Usman, Osly
79
Keller, Kevin Lane
78
Walsh, Gianfranco
75
Dwivedi, Yogesh Kumar
74
Thaichon, Park
74
Sattler, Henrik
73
Bagozzi, Richard P.
72
Paul, Justin
72
Septianto, Felix
72
Swoboda, Bernhard
72
Bruwer, Johan
71
Laroche, Michel
71
Nayga, Rodolfo M.
71
more ...
less ...
Institution
All
National Bureau of Economic Research
568
Springer Fachmedien Wiesbaden
280
Verlag Dr. Kovač
52
OECD
51
Université Paris-Dauphine (Paris IX)
49
IGI Global
47
American Marketing Association
40
Books on Demand GmbH <Norderstedt>
33
International Energy Agency
30
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
30
Information Resources Management Association
29
Gesellschaft zur Erforschung des Markenwesens
28
Institut für Demoskopie Allensbach
28
European Association of Agricultural Economists - EAAE
27
Haufe-Lexware GmbH & Co. KG
27
Edward Elgar Publishing
25
Friedrich-Schiller-Universität Jena
19
Nomos Verlagsgesellschaft
18
Universität Mannheim
18
Springer International Publishing
17
Nordic Council of Ministers
16
INSEAD
15
RWTH Aachen
15
Verlag Franz Vahlen
15
HAL
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
Fördergesellschaft Marketing an der Universität Augsburg
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
13
Markenverband
13
Springer Gabler <Firma>
13
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
13
Université Paris-Dauphine
13
Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
12
Erasmus Research Institute of Management
12
Europäische Kommission / Gemeinsame Forschungsstelle
12
Fachhochschule Reutlingen / European School of Business
12
Harvard Graduate School of Business Administration
12
European University Institute / Department of Economics
11
more ...
less ...
Published in...
All
Journal of business research : JBR
2,507
Journal of retailing and consumer services
2,097
International journal of hospitality management
890
SpringerLink / Bücher
816
International journal of consumer studies
776
Psychology & marketing
740
The journal of brand management : an international journal
704
Journal of consumer research : JCR ; an interdisciplinary bimonthly
610
NBER working paper series
567
European Journal of Marketing
550
Industrial marketing management : the international journal for industrial and high-tech firms
548
The journal of product & brand management
506
Working paper / National Bureau of Economic Research, Inc.
471
Journal of marketing research : JMR
457
Asia Pacific journal of marketing and logistics
456
European journal of marketing : EJM
456
Tourism management : research, policies, practice
453
Journal of Consumer Marketing
434
Journal of travel and tourism marketing
433
Journal of marketing management : MM
423
Journal of marketing
421
Journal of the Academy of Marketing Science
411
NBER Working Paper
409
Management science : journal of the Institute for Operations Research and the Management Sciences
399
Journal of retailing
389
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
386
The journal of services marketing
382
Marketing intelligence & planning
371
Journal of Product & Brand Management
368
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Journal of marketing communications
352
Journal of strategic marketing
351
The service industries journal
349
Marketing letters : a journal of research in marketing
342
Journal of international consumer marketing
338
Cogent business & management
337
International journal of contemporary hospitality management
336
International journal of retail & distribution management
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
330
Journal of fashion marketing and management
325
more ...
less ...
Source
All
ECONIS (ZBW)
111,579
Other ZBW resources
4,370
USB Cologne (EcoSocSci)
2,132
RePEc
1,219
EconStor
807
BASE
215
OLC EcoSci
66
USB Cologne (business full texts)
27
ArchiDok
8
more ...
less ...
Showing
1
-
10
of
120,423
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of
brand
experience on
brand
satisfaction, trust and attachment in South Africa
Chinomona, Richard
- In:
International business and economics research journal
12
(
2013
)
10
,
pp. 1303-1315
Persistent link: https://www.econbiz.de/10010200661
Saved in:
2
Human baristas and robot baristas : how does
brand
experience affect
brand
satisfaction,
brand
attitude,
brand
attachment, and
brand
loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
3
Interactive effects of self-congruity and need for uniqueness on
brand
loyalty via
brand
experience and
brand
attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
4
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
5
Effects of
brand
experience, trust and satisfaction on building
brand
loyalty in Nepalese commercial
Shrestha, Suvam
- In:
Nepalese journal of economics : a publication of …
7
(
2022
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10014294147
Saved in:
6
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
7
Developing a
brand
structure pyramid model for travel-related online social networks
Barreda, Albert
;
Nusair, Khaldoon
;
Bilgihan, Anil
; …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
4
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010226559
Saved in:
8
Emphasizing
brand
heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
9
The impact of the social protest on
brand
commitment
Shuv-Ami, Avichai
- In:
Journal of enterprising communities : people and places …
10
(
2016
)
3
,
pp. 249-261
Persistent link: https://www.econbiz.de/10011540093
Saved in:
10
Exploring
brand
attachment, its determinats and outcomes
Japutra, Arnold
;
Ekinici, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
22
(
2014
)
7
,
pp. 616-630
Persistent link: https://www.econbiz.de/10010502957
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->