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Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter; Zane, Daniel M. - In: Journal of public policy & marketing 41 (2022) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
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Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius - In: Journal of global marketing 35 (2022) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
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Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.; Iyer, Rajesh; Eastman, Jacqueline K. - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert - In: Health marketing quarterly 31 (2014) 4, pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
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Thirty-four years of online pharmaceutical marketing research : a bibliometric analysis
Boateng, Sheena Lovia; Donkor, Paul Owusu - In: Digital innovations, business and society in Africa : …, (pp. 165-190). 2022
Persistent link: https://www.econbiz.de/10012821149
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Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa; Williams, Pamela A. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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Advertising to the end consumers by pharmaceutical companies : blessing or curse?
Goldberg, Scott - 2013
Persistent link: https://www.econbiz.de/10011293891