Sohail, M. Sadiq; Hassan, Mehedi; Sohail, Azlin Fathima - 2021
Social media gives firms a better platform to promote and build brand trust and loyalty. The objective of this study is … to develop and validate a conceptual model that integrates the relationships among social media marketing elements, brand … trust, and brand loyalty. Data was collected from 242 social media users in Saudi Arabia and the model was tested by …