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Rhinefarm and the German-American market for 19th-Century California wine
Conzen, Kathleen N.; Conzen, Michael P. - In: Wine, networks and scales : intermediation in the …, (pp. 181-197). 2021
Persistent link: https://www.econbiz.de/10012814335
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Relevant attributes of Portuguese wines : matching regions and consumer's involvement level
Madureira, Teresa C. Fernandes Ferreira; Nunes, … - In: International journal of wine business research : IJWBR 25 (2013) 1, pp. 75-86
Persistent link: https://www.econbiz.de/10009743703
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Branded marketing events : engaging Australian and French wine consumers
Altschwager, Teagan; Conduit, Jodie; Bouzdine-Chameeva, … - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 336-357
Persistent link: https://www.econbiz.de/10011627150
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Exploring wine knowledge, aesthetics and ephemerality : clustering consumers
Hall, Daniel - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 134-153
Persistent link: https://www.econbiz.de/10011590141
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Using an aesthetics and ontology framework to investigate consumers' attitudes toward luxury wine brands as a product category : evidence from two countries
Stiehler, Beate E.; Caruana, Albert; Vella, Joseph - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 154-169
Persistent link: https://www.econbiz.de/10011590147
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Innovation in wine closure packaging : the case of Diam
Darroman, Emilie; Gurǎu, Călin; Mandou, Cyrille - In: International journal of entrepreneurship and small business 36 (2019) 3, pp. 256-273
Persistent link: https://www.econbiz.de/10012058217
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The new market challenges and the strategies of the wine companies
Menghini, Silvio - In: Wine Economics and Policy 4 (2015) 2, pp. 75-77
others, have inspired the authors of the published papers, since they reflect the major concerns of the wine industry in this …
Persistent link: https://www.econbiz.de/10011987081
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Institutional pressures and international market orientation in SMEs : insights from the French wine industry
Williams, Christopher; Spielmann, Nathalie - In: International business review : the official journal of … 28 (2019) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012101923
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe; Cuomo, Maria Teresa; Metallo, Gerardino - In: Journal of business research : JBR 101 (2019), pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
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Taste as market practice: the example of "natural" wine
Smith Maguire, Jennifer - In: Consumer culture theory, (pp. 71-92). 2018
Persistent link: https://www.econbiz.de/10011825292