whether the comparative advantage of the country is really directed toward the production of wine or there is a need for …

Looking at the evolution of international wine trade over the last five years, the reduced growth rate and the varied … concerning marketing strategies. At the macro-level, the key question concerns the possible evolution of international wine trade … over the next 5-6 years, and the related consequences on the industry structure. Forecast of the future evolution of wine …

evidence on such prosuming for the wine industry is lacking. A multidimensional approach and 321 interviews with wine consumers … support the relevance of customer integration in the world of wine. Two clusters divide the wine consumers: prosuming … interested versus prosuming reluctant consumers. Against literature based expectations, demographics or wine knowledge are less …

communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine … communicated in standard wine-market style have the potential of becoming market leaders; 2) photographs facilitate the acceptance … professionals and wine tourists, and was counterproductive with the general tourists. …