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Optimal marketing strategies for a customer data intermediary
Pancras, Joseph; Sudhir, K. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 560-578
Persistent link: https://www.econbiz.de/10003569717
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When and where to cherry pick? : the temporal and spatial dimensions of price search ; report No. 06-120
Gauri, Dinesh K.; Sudhir, K.; Talukdar, Debabrata - In: MSI reports : working paper series (2006) 3, pp. 109-134
Persistent link: https://www.econbiz.de/10003393799
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Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie; Sudhir, K. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
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Do private labels increase retailer bargaining power?
Meza, Sergio; Sudhir, K. - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 333-363
Persistent link: https://www.econbiz.de/10008652535
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A customer management dilemma : when is it profitable to reward one's own customers?
Shin, Jiwoong; Sudhir, K. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 671-689
Persistent link: https://www.econbiz.de/10008652625
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When to "Fire" customers : customer cost-based pricing
Shin, Jiwoong; Sudhir, K.; Yoon, Dae-hee - In: Management science : journal of the Institute for … 58 (2012) 5, pp. 932-947
Persistent link: https://www.econbiz.de/10009553500
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Short-run needs and long-term goals : a dynamic model of thirst management
Huang, Guofang; Khwaja, Ahmed; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 702-721
Persistent link: https://www.econbiz.de/10011372790
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Long term effects of "prosperity in youth" on consumption : evidence from China
Sudhir, K.; Tewari, Ishani - 2015
Persistent link: https://www.econbiz.de/10011382010
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Editorial: Marketing science in emerging markets
Narasimhan, Laxman; Srinivasan, Kannan; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 473-479
Persistent link: https://www.econbiz.de/10011313066
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The "Peter Pan syndrome" in emerging markets : the productivity-transparency trade-off in IT adoption
Sudhir, K.; Talukdar, Debabrata - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 500-521
Persistent link: https://www.econbiz.de/10011313068