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How can machine learning aid behavioral marketing research?

Hagen, Linda; Uetake, Kosuke; Yang, Nathan; Bollinger, Bryan - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 361-370

Persistent link: https://www.econbiz.de/10012417690

Introduction to the special issue on marketing science and health

Ailawadi, Kusum; Chan, Tat; Manchanda, Puneet; Sudhir, K. - In: Marketing science : the marketing journal of the … 39 (2020) 3, pp. 459-464

Persistent link: https://www.econbiz.de/10012294673

The causal effect of service satisfaction on customer loyalty

Huang, Guofang; Sudhir, K. - 2019

Persistent link: https://www.econbiz.de/10012053028

Can friends seed more buzz and adoption?

Kumar, Vineet; Sudhir, K. - 2019

Persistent link: https://www.econbiz.de/10012053044

Greedy or grateful? : asking for more when thanking donors

Sudhir, K.; Fong, Hortense; Roy, Subroto - 2019

Persistent link: https://www.econbiz.de/10012053172

Introduction to the special issue on consumer protection

Goldfarb, Avi; Jin, Ginger Zhe; Sudhir, K. - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 1-4

Persistent link: https://www.econbiz.de/10012183067

Do sympathy biases induce charitable giving? The effects of advertising content

Sudhir, K.; Roy, Subroto; Cherian, Mathew - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 849-869

Persistent link: https://www.econbiz.de/10011617432

A model of multipass search : price search across stores and time

Mojir, Navid; Sudhir, K. - In: Management science : journal of the Institute for … 67 (2021) 4, pp. 2126-2150

Persistent link: https://www.econbiz.de/10012522160

The causal effect of service satisfaction on customer loyalty

Hang, Guofang; Sudhir, K. - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 317-341

Persistent link: https://www.econbiz.de/10012435279

Does reducing spatial differentiation increase product differentiation? Effects of zoning on retail entry and format variety

Datta, Sumon; Sudhir, K. - In: Quantitative Marketing and Economics 11 (2013) 1, pp. 83-116

This paper investigates the impact of spatial zoning restrictions on retail market outcomes. We estimate a structural model of entry, location and format choice across a large number of markets in the presence of zoning restrictions. The paper contributes to the literature in three ways: First,...

Persistent link: https://www.econbiz.de/10010988423