We consider the optimal pricing of a freemium product offered by a firm to consumers who are loss-averse with stochastic and endogenous reference points, and the role of the consumers' surprise on their purchase decision about the premium version, after experiencing the free version. We...

Display advertising has currently 39% share of the online advertising market and is its fastest-growing category. In this paper, we consider an online display advertising setting in which a web publisher posts display ads on its website and charges based on the cost-per-impression (CPM) pricing...

Motivated by the supermarket practice of marking down perishable products daily, we study a newsvendor who sells a perishable asset over repeated periods to consumers with a given consumption valuation for the product. The market size in each period is random, following a stationary...

Display advertising is a $25 billion business with a promising upward revenue trend. In this paper, we consider an online display advertising setting in which a web publisher posts display ads on its website and charges based on the cost-per-click (CPC) pricing scheme while promising to deliver...

The digital advertising industry has witnessed an impressive explosion since its inception. With internet advertising revenues already at over $200 billion, the projections are for continued growth. The format and technological underpinnings of digital advertising make it a fascinating subject...

We consider a multi-product dynamic pricing problem with limited inventories under the so-called Cascade Click model, which is one of the most popular click models used in practice for analyzing customers' click-and-search behavior in large-scale web analytic applications. We present three...

We consider a pricing problem for a set of products displayed on a list. We assume a general cascade click model, in which customers examine the products in a decreasing order of display, from the top to (potentially) the bottom of the list. At each step, customers can decide to either purchase...

Assortment selection is one of the most important decisions faced by retailers. Most existing papers in the literature assume that customers select at most one item out of the offered assortment. While this is valid in some cases, it contradicts practical observations in many shopping...