meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on … a variety of key subjects such as sport participation, fan experience and shared brand equity. Key Features: - Utilises … diverse field: marketing of sports and marketing via sports - Utilises strong visual and process models such as in managing …

sports marketing -- Perspectives of sport - Opportunities and risks in sports marketing. … addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself … Perspectives of sport - opportunities and risks in sports marketing The authors Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor …