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83
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82
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71
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70
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68
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68
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68
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191
Why do marketing relationships end? : findings from an integrated model of
sport
sponsorship
decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
192
Effectiveness of
sponsoring
the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
193
Bowling for dollars : title
sponsorship
of college
football
bowls
Fizel, John L.
;
McNeil, Chris R.
- In:
Journal of sports economics
18
(
2017
)
2
,
pp. 162-181
Persistent link: https://www.econbiz.de/10011636920
Saved in:
194
International research on
sports
economics and production
Papanikos, Grēgorēs Th.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003357048
Saved in:
195
Die Modellierung des sportlichen Erfolges : Implikationen für das
Sponsoring
Bauer, Hans H.
;
Hattula, Stefan
;
Hammerschmidt, Maik
-
2009
Persistent link: https://www.econbiz.de/10003932567
Saved in:
196
The impact of fan identification, purchase intentions, and
sponsorship
awareness on sponsors' share of wallet
Hickman, Thomas M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
3
,
pp. 170-182
Persistent link: https://www.econbiz.de/10011372409
Saved in:
197
Sponsoringstudie 2012: wie die Sponsoren der Fußball-Bundesliga von der Stärke der Vereinbsmarken profitieren können ; mit freundlicher Unterstützung von acurelis consulting, accur...
Woisetschläger, David
;
Backhaus, Christof
;
Dreisbach, Jan
-
2012
Voraussetzungen kann ein solcher Einstellungstransfer von der Vereins- auf die Sponsorenmarke gelingen? --
Sponsoring
…
Persistent link: https://www.econbiz.de/10009721123
Saved in:
198
Name-
Sponsoring
im europäischen Fußball : eine komparative Analyse von Deutschland, England und Österreich
Nuschke, Lars
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003804007
Saved in:
199
Marketing der Fußballunternehmen : Sportmanagement und professionelle Vermarktung
Wehrheim, Michael
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10002956547
Saved in:
200
Sportmanagement : Grundlagen der unternehmerischen Führung im
Sport
aus Betriebswirtschaftslehre, Steuern und Recht für den Sportmanager
Galli, Albert
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001696596
Saved in:
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