destination brand building behaviours through the concept of place attachment.Design and methodology – We conducted a literature … review on place attachment and brand building behaviour, and focused more specifically on place identity as an accumulation … technologies, tourism managers no longer have a complete control over the development of destination brand, since various …

advisable to brand hinterland destinations with promising tourism potential. Tourist destination brand is a marketing tool, and … only indirectly a design challenge. Brand needs to effectively associate the resources and the offer of destinations.Marketing …Distinguishing destination brand is one of the prerequisites of differentiated positioning in the global tourism market …

destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the … = 451). The main CBBE dimensions were extracted using factor analysis and a model with four dimensions (awareness, image …

Purpose: The existing cultural heritage tourism research rarely pays attention to the antecedents of brand authenticity …. This research fills this gap and points out the critical role of brand legitimacy in building destination loyalty by …. Findings: The empirical analysis results showed that the tourist destination's brand legitimacy positively impacts the three …