Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. The studies identify the most important experiential components of e-commerce web sites using virtual reality devices and shed some light on the influence of...

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify...

The authors examine the main consumption trends that are considered to be relevant to the retail industry, when differenciation becomes the main strategic objective. This research aims at helping the retailers to understand the major trends and to evaluate the opportunity of responding to them...

Synthèse pour comprendre les enjeux de la relation client et mettre en oeuvre des stratégies client adaptées. Traite des questions stratégiques, technologiques, organisationnelles en interaction avec les problématiques de marketing.

Sales flyers are intensively used by retailers to communicate their promotions, and reach strategic objectives. In this article, we raise the question of the perspectives offered to this media, while it is facing a shift in retailer strategies, as well as sharp changes in the communication...

This article is a review of different researches in the field of what is known as perceived risk in consumer psychology. The concept of perceived risk and its measurement methods are first examined. Three sets of antecedents arc then presented: individual factors, product and situation-related...