While there is ample evidence that consumer attachment varies across luxury and non-luxury brands, there is a lack of … research in understanding the predictors, moderators and consequences of luxury brand attachment. This paper aims to develop … and test a research model for luxury brand attachment (study 1), examine the moderating influence of self-consciousness on …

Luxury brands are related to two major mechanisms of social adaptation: value-expressive and social … suggests an interaction between sustainability beliefs and personality traits. Traditional, luxury brand purchasers are … personality issues in relation to luxury brands. Thus, building on a model of the effects of the value-expressive and social …

luxury brand's most relevant social network which acts as a showcase (Instagram). A data mining approach is proposed for … modeling the number of likes on Instagram using 365 posts published in the luxury brand's different social networks between …

's evaluation of a tourism destination brand. We therefore employed a measure of the customer-based brand equity of a tourism … destination and tested it on the case of Austria from the perspectives of German and Croatian tourists. The proposed model … consists of four main dimensions: tourism destination awareness, its image and perceived quality as well as the loyalty …

This paper explores the demand-side perspective on tourism destination phenomenon and investigates whether more … comprehensive measure for its evaluation could be applied to the destination brand. Unlike many previous studies dealing mostly with … a tourism destination image concept, the approach employed in this paper proposes a more comprehensive measure of …

Brand image is a prominent marketing tool for many destination marketers. A strong brand image is equivalent to a rise … destination for Europeans, however, there is a lack of research on the perceptions of its brand image among tourists visiting the … conceptual framework that enables to establish the link between destination positioning, brand image, tourists’ expectations and …

Purpose – We propose to capitalize on recent research on tourism marketing, destination choice, but also and mainly on … communicate, using destination ambassadors; in order to better attract travelers. Methodology – this is a theoretical article …-life examples of destination ambassadors uses, trying to show the relevance of the described concepts. We use research key concepts …

verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the … destination of Croatia from the perspective of Czech tourists, among whom primary research was conducted using the CAWI method (n … subdimension in the image dimension reflect the specificities of the destination of Croatia. Thus, the results of this paper extend …