Similar Search Results

Active mediation of television, internet and mobile advertising

Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392

Persistent link: https://www.econbiz.de/10011806307

Exploring how consumers cope with online behavioral advertising

Ham, Chang-Dae - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 632-658

Persistent link: https://www.econbiz.de/10011849209

An assessment of commercial advertisement’s effects on consumer buying behaviour : a case study of internet companies in Erbil KRI

Sultan, Khurram; Abdulrahman, Gashaw; Salam, Zhino; … - 2019

Persistent link: https://www.econbiz.de/10012144476

Online advertising networks and consumer perceptions of privacy

Schmeiser, Steven - In: Applied economics letters 25 (2018) 11, pp. 776-780

Persistent link: https://www.econbiz.de/10012129849

Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising

Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226

Persistent link: https://www.econbiz.de/10011979383

Consumer Search Pattern and Welfare Analysis in Internet Advertising

Lee, Hoan - 2013

I develop and compute a dynamic model of search in internet advertising. Micro-level browsing data from Microsoft …

Persistent link: https://www.econbiz.de/10014037882

Who to show the ad to? : behavioral targeting in Internet advertising

Xiong, Wei; Xiong, Ziyi; Tian, Tina - In: Journal of Internet and Digital Economics 2 (2022) 1, pp. 15-26

BT on user classification and provides a validation of BT for Internet advertising. …

Persistent link: https://www.econbiz.de/10014433761

Promotion on the internet : the impact on the consumer and its effects : selected examples

Marciszewska, Barbara; Szydłowska, Wiktoria - In: European research studies 26 (2023) 3, pp. 690-703

Persistent link: https://www.econbiz.de/10014382111

Advertising Disclosures : Measuring Labeling Alternatives in Internet Search Engines

Edelman, Benjamin G.; Gilchrist, Duncan S. - 2015

In an online experiment, we measure users’ interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change “Sponsored links” or “Ads” labels...

Persistent link: https://www.econbiz.de/10014044517

How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers

Zhu, Ying; Wang, Valerie Lynette; Wang, Yong Jian; Wei, … - In: International journal of consumer studies 46 (2022) 3, pp. 716-730

Persistent link: https://www.econbiz.de/10013176901