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61
Advert exposure on consumer purchase decisions : an empirical study on MTN Nigeria
Deborah, Aka
;
Nelson, Okorie
;
Joseph, Kehinde
- In:
Inventi impact: retailing & consumer services
(
2016
)
1
,
pp. 51-59
Persistent link: https://www.econbiz.de/10011575872
Saved in:
62
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
63
Causes and consequences of trust in direct-to-consumer prescription drug
advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
Saved in:
64
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
65
Social context and
advertising
effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
66
Intergenerational appeal in
advertising
: impacts of brand - gender extension and brand history
Chang, Chun-Tuan
;
Tung, Minh-Hsuan
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 345-361
Persistent link: https://www.econbiz.de/10011581241
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67
The influence of gender on the effectiveness of probability markers in
advertising
Bušljeta Banks, Ivana
;
Dens, Nathalie
;
Pelsmacker, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 682-705
Persistent link: https://www.econbiz.de/10011585285
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68
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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69
Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information
Um, Nam-Hyun
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011561321
Saved in:
70
Information congruity in scarcity appeal : a structural equation modeling study of time-limited promotions
Shen, Feng
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 135-154
Persistent link: https://www.econbiz.de/10011561325
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