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Introduction -- The Future of Consumption, Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe -- Part 1 - Technology -- The Intersection of Sustainability and Technology in the Context of the Digital Marketplace, Hela Hassen & Precious Akponah -- Smart Signage: Toward a Transformative Model...
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The studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels...
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insbesondere die Neuerungen in der Logistik wie die Digitalisierung der Logistikprozesse, das Thema Same Day Delivery“ oder das …
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