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The performance effects of creative imitation on original products : Evidence from lab and field experiments
Wang, Liangyan; Wu, Brian; Pechmann, Cornelia; Wang, Yitong - In: Strategic Management Journal 44 (2019) 1, pp. 171-196
Persistent link: https://www.econbiz.de/10012189875
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Facilitating Adolescent Well‐Being : A Review of the Challenges and Opportunities and the Beneficial Roles of Parents, Schools, Neighborhoods, and Policymakers
Pechmann, Cornelia; Catlin, Jesse R.; Zheng, Yu - In: Journal of Consumer Psychology 30 (2019) 1, pp. 149-177
Persistent link: https://www.econbiz.de/10012083065
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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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The impact of regulatory focus on adolescents' response to antismoking advertising campaigns
Zhao, Guangzhi; Pechmann, Cornelia - In: Journal of marketing research : JMR 44 (2007) 4, pp. 671-687
Persistent link: https://www.econbiz.de/10003569760
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Effects of indirectly and directly competing reference group messages and persuasion knowledge : implications for educational placements
Pechmann, Cornelia; Wang, Liangyan - In: Journal of marketing research : JMR 47 (2010) 1, pp. 134-145
Persistent link: https://www.econbiz.de/10003947451
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What do these clinical trial results mean? : how product efficacy judgments are affected by data partitioning, framing, and quantification
Biswas, Dipayan; Pechmann, Cornelia - In: Organizational behavior and human decision processes : … 117 (2012) 2, pp. 341-350
Persistent link: https://www.econbiz.de/10009507149
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Origins, qualities, and envisionments of transformative consumer research
Mick, David Glen; Pettigrew, Simone; Pechmann, Cornelia; … - In: Transformative consumer research for personal and …, (pp. 3-24). 2012
Persistent link: https://www.econbiz.de/10009259666
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Transformative consumer research for addressing tobacco and alcohol consumption
Pechmann, Cornelia; Biglan, Anthony; Grube, Joel W.; … - In: Transformative consumer research for personal and …, (pp. 353-389). 2012
Persistent link: https://www.econbiz.de/10009260768
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The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
Pezzuti, Todd; Pirouz, Dante; Pechmann, Cornelia - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 519-529
Persistent link: https://www.econbiz.de/10011344175