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1,722
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1,431
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1,383
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Kotler, Philip
124
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106
Homburg, Christian
81
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76
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62
Pepels, Werner
61
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46
Bauer, Hans H.
43
Fritz, Wolfgang
43
Sheth, Jagdish N.
43
Kumar, V.
42
Kirchgeorg, Manfred
41
Wiedmann, Klaus-Peter
41
Backhaus, Klaus
40
Tomczak, Torsten
40
Vrontis, Demetris
38
Burmann, Christoph
37
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37
Skiera, Bernd
37
Kitchen, Philip J.
35
Kleinaltenkamp, Michael
33
Albers, Sönke
32
Tucker, Catherine
32
Dwivedi, Yogesh Kumar
31
Goldfarb, Avi
30
Hinson, Robert
29
Pelsmacker, Patrick de
28
Piercy, Nigel
28
Berndt, Ralph
27
Diller, Hermann
27
Fantapié Altobelli, Claudia
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Pitt, Leyland F.
27
Wilbur, Kenneth C.
27
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26
Chaffey, Dave
25
Huber, Frank
25
Kuß, Alfred
25
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IGI Global
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Books on Demand GmbH <Norderstedt>
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Information Resources Management Association
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Haufe-Lexware GmbH & Co. KG
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European Society for Opinion and Marketing Research
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Fördergesellschaft Marketing an der Universität Augsburg
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7
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7
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6
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6
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6
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6
Peter Lang GmbH
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6
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313
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
206
European journal of marketing : EJM
161
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160
Journal of advertising research
152
Springer eBook Collection
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
141
Journal of the Academy of Marketing Science
135
Europäische Hochschulschriften / 5
129
International journal of advertising : the review of marketing communications
128
Marketing intelligence & planning
121
The journal of business & industrial marketing
118
International journal of hospitality management
113
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
113
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Business horizons
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
95
International journal of technology marketing : IJTMkt
95
The journal of brand management : an international journal
95
Cogent business & management
93
The journal of product & brand management
93
Tourism management : research, policies, practice
93
Psychology & marketing
91
International journal of electronic marketing and retailing : IJEMR
90
Information systems research : ISR
89
Journal of promotion management : innovations in planning and applied research
86
Technological forecasting & social change : an international journal
85
Journal of marketing research : JMR
83
Journal of internet commerce
82
Gabler Edition Wissenschaft
81
Journal of promotion management : JPM
79
Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
877
RePEc
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EconStor
49
BASE
32
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21
Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
22
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
Rapp, Stan
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10003858320
Saved in:
23
Marketing in the age of Google : your online strategy is your business strategy
Fox, Vanessa
-
2010
Persistent link: https://www.econbiz.de/10003898163
Saved in:
24
Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits
Levinson, Jay Conrad
;
Gibson, Shane
-
2010
Persistent link: https://www.econbiz.de/10008667217
Saved in:
25
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
-
2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
Saved in:
26
Paid, owned, earned : maximizing marketing returns in a socially connected world
Burcher, Nick
-
2012
Persistent link: https://www.econbiz.de/10009510341
Saved in:
27
The facebook marketing book
Zarrella, Dan
;
Zarrella, Alison
-
2011
Persistent link: https://www.econbiz.de/10008841278
Saved in:
28
Online-Marketing : Grundlagen der Absatzpolitik in der Net Economy
Kollmann, Tobias
-
2013
-
2., aktualisierte und überarb. Aufl.
Persistent link: https://www.econbiz.de/10009757582
Saved in:
29
Marketing cases from emerging markets
Mutum, Dilip S.
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010190761
Saved in:
30
Der Einsatz von Social Media in der Kommunikationspolitik von Theatern
Pöllmann, Lorenz
-
2013
Persistent link: https://www.econbiz.de/10009783843
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