Purpose This study aims to explore the formation of municipal risk management (RM) and the reasons for the differences of RM practices between the seven biggest cities in Finland. Design/methodology/approach The empirical data of this comparative qualitative case study comprises 33 interviews...

As sales of store brands increase, retailers are shifting their store branding strategies by raising store brand prices, extending their store brand assortments to high‐risk categories, and marketing store brands in high retail image formats. The purpose of the research is to explore the...

Perceived value is an extremely important concept in marketing and many authors have dealt with it in recent years. In Slovenia perceived value of product is a rather neglected aspect of the research. Moreover, nobody has empirically researched the impact of individual factors on perceived value...

A major theme for studies in international marketing is whether marketing programs and processes can be generalized across countries. This study tests the generalizability of a model that predicts consumers' perception of value based upon extrinsic cues – such as brand name, price, retailer...

Purpose – The aim of this paper is to describe an innovative practice that has implication for new product developers within and outside the pharmaceutical industry. Design/methodology/approach – The case describes an approach to managing the risk inherent in marketing drugs. The...

Purpose – The purpose of this research paper is to examine the role corporate and individual risk (from the point of view of the pricing manager) plays in developing pricing strategies. Design/methodology/approach – Managerial professionals in two graduate business programs were used to...

Purpose – The aim of this paper is to propose a consistent framework that allows the brand manager to detect innovation/growth opportunities and risks. Design/methodology/approach – The paper is based on an extensive theoretical study of innovation and growth approaches combined with...

Purpose – The purpose of this paper is to explore the relationship between the customer's risk aversion and its relationship with brand loyalty and to test empirically whether this relationship is mediated by brand trust and brand affect. Design/methodology/approach – A randomly selected...

Purpose – The purpose of this article is to assess managers' evaluation of risk associated with applicable uncontrollable forces when developing pricing strategies. Design/methodology/approach – The present study is based on attribution theory. An experiment using more than 100 business...