orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer … value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected …

. However, a missing link in this relationship is creativity, and specifically, as a natural process in product innovation. This …

orientation in enhancing marketing performance through inserting the techno-resonance innovation capability and product …-resonance innovation capability in two folds. Firstly, a techno-resonance innovation capability is proved as a mediator of marketing … orientation in enhancing marketing performance. Secondly, the techno-resonance innovation capability, which holds the potential …

technological orientation) as antecedents to radical innovation in an application to the pharmaceutical industry. Numerous … orientations and (1) firm's ability to innovate and (2) innovation success, one research question didn't receive much attention … the most eminent limitation of innovation measurement across industries, which is retrospective and self biased report …

This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …