This paper discusses the use of business simulation games in the strategic management domain. Business simulation games have many attributes of effective learning environments, as suggested by experiential learning theory (ELT) e.g. business simulation games include reflective observation and...

Over the past couple decades as the accountability of corporate executives has been increasingly scrutinized, the popular business press contains numerous accounts of both corporate and personal spending excesses that have caught the attentions of shareholders, public policy makers, and the...

Azerbaijani Abstract: Tədqiqatın əsas məqsədi ali təhsil müəssisələrində korporativ brendələmə anlayışı və bununla əlaqədar baş verən proseslərin araşdırılması, mövcud vəziyyətin təhlil edilməsi və təhsil sektorunda korporativ brendin tətbiq olunması...

This research analyses the determinants of the customers' intentions to purchase travel online, by proposing an integrated model that is based on the Theory of Planned Behaviour and an attitudinal measure for interactive engagement with travel search engines. Several studies have already...

This study was carried out to ascertain whether personnel serving their mandatory year of service in Ghana were satisfied with the quality of service provided by the Ghana National Service Scheme. The satisfaction of service personnel was measured by employing the gap model and factors...

This study examined the role of marketing of transport services in the realization of a millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty eradication programmes in Lagos state, Nigeria. The study examined the significance of the relationship between...

Organisations are increasingly disclosing financial and non-financial performance as they are becoming more accountable and transparent to the providers of capital and other interested parties. Most of them are clearly specifying their environmental, social and governance (ESG) content,...

Internet has played a significant role in our daily life from communicating to distant places through emails, video calls, online chats, social networking across the globe to playing games with others along with purchasing the goods or services through electronic media. There are several reasons...

About 10% of the US labor force is employed in selling related occupations and the expenditures on selling activities total close to 5% of the US GDP. Without question, selling occupies a prominent role in our economy. This chapter offers a discussion on the construct of selling, its role in...

The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of...