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Pricing to Create Shared Value - Pricing has long been antagonistic, but it can be a collaborative endeavor that engages customers in creating new value. Marco Bertini and John T....

Bertini, marco; Gourville, John T - In: Harvard business review : HBR (2012), pp. 96-96

Persistent link: https://www.econbiz.de/10009983118

MEINUNGEN - DER RABATTRUMMEL

Bertini, Marco - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 7, pp. 80-88

Persistent link: https://www.econbiz.de/10009989489

The branding of next-generation products

Bertini, Marco; Gourville, John T.; Ofek, Elie - In: MSI reports : working paper series (2007) 3, pp. 25-43

Persistent link: https://www.econbiz.de/10009893495

CASE STUDY - Do Social Deal Sites Really Work?

Bertini, Marco; Wathieu, Luc; Page Sigman, Betsy; … - In: Harvard business review : HBR (2012), pp. 139-146

Persistent link: https://www.econbiz.de/10010011793

Pricing to Create Shared Value - Pricing has long been antagonistic, but it can be a collaborative endeavor that engages customers in creating new value. Marco Bertini and John T....

Bertini, marco; Gourville, John T - In: Harvard business review : HBR (2012), pp. 96-96

Persistent link: https://www.econbiz.de/10010011801

THE RIGHT PRICE, AT THE RIGHT MOMENT, TO THE RIGHT CUSTOMER

Ham, Tim; Bertini, Marco - In: Business strategy review 24 (2013) 1, pp. 49-53

Persistent link: https://www.econbiz.de/10010104316

Algorithmic Pricing : Implications for Consumers, Managers, and Regulators

Spann, Martin; Bertini, Marco; Koenigsberg, Oded; … - National Bureau of Economic Research - 2024

Over the past decade, an increasing number of firms have delegated pricing decisions to algorithms in consumer markets such as travel, entertainment, and retail; business markets such as digital advertising; and platform markets such as ride-sharing. This trend, driven primarily by the increased...

Persistent link: https://www.econbiz.de/10014576568

Research Note-Attention Arousal Through Price Partitioning

Bertini, Marco; Wathieu, Luc - In: Marketing science : the marketing journal of the … 27 (2008) 2, pp. 236-246

Persistent link: https://www.econbiz.de/10007997085

DIE DICKSTE "DICKE BERTHA" - MARKETING: Wie Sie die nächste Generation Ihres Produkts nennen, beeinflusst die Käufer.

Bertini, Marco - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 1, pp. 14-15

Persistent link: https://www.econbiz.de/10009819197

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Bertini, Marco; Wathieu, Luc; Iyengar, Sheena S - In: Journal of marketing research : JMR 49 (2012) 1, pp. 39-50

Persistent link: https://www.econbiz.de/10009830382