The extant literature has well documented consumers' fairness concerns. For example, when a firm charges a higher price than what's considered fair (a reference point), some consumers may experience some psychological disutility when buying from the firm. This paper studies a channel where the...

We advance the literature on dynamic oligopoly pricing models in the presence of switching costs by additionally modeling the strategic pricing role of the retailer within the distribution channel. In doing this, we study the relative dynamic pricing implications of how current retail and...

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...