Problem Definition: We develop a framework to study purchase behavior from distinct segments of heterogeneous customers, and to optimize prices for different policies in a sports ticket market with multiplesales channels.Academic/Practical Relevance: Sports teams face challenges maintaining or...

With behavior-based pricing (BBP), retailers use customers’ purchase records to price discriminate between new and past customers. In this paper, we investigate BBP in a setting where sales channels have different purchasing convenience, indicating that channels are asymmetric. We examine how...