Sensory marketing is regarded as a new way of making an organisational profit. Less time and more school/work hours have made people pop into a fast food restaurant on a daily basis. More and more restaurants are employing stimuli of Scent, Sound, texture, vision, and taste to build stronger...

The tremendous increase in demand for consumer goods and services across the world in the last decade has resulted to depletion of natural resources and damage of the environment severely. Evidence in the extant literature have shown relationship between green awareness and green purchase...

This study centers on the predictors of street food patronage in Anambra Nigeria. Since food preparation at home is being replaced by eating out due to increase urbanization hence, an increase in the number of street food vendor; it is pertinent to investigate the predictors that influence...

With the increasing number of online shopping in Nigeria, the need to understand the key predictors of consumers’ choice to shop online has become legitimate and urgent. While extant literatures are replete with such investigations, most emerging economy contexts are heavily under-researched....