This paper empirically investigates whether and how social dynamics, in combination with user past performance, drives purchase propensity in freemium social games online. Two essential elements of freemium social games are (1) social dynamics — users can perform various levels of social...

Flash sales refer to an emerging e-commerce practice in which a firm offers one or more products/service at a substantial discount within limited time. Macro-economic environment (residential areas), demographic (age, income and occupation) and ad media decision may collectively affect purchase...

This article investigates whether and how changes in the world oil price affect the Canada/U.S. real exchange rate. We applied vector autoregression and vector error correction models for the real exchange rate, world oil price, monetary differential, government spending, and productivity...

Many crowdfunding platforms allow developers maximum flexibility in terms of the number and types of rewards offered in a project. However, designing an effective reward structure continues to be a major challenge. This paper empirically examines consumers' responsiveness to different factors...