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Brand management
57
Markenführung
57
Marketingmanagement
45
Marketing management
38
Markenartikel
33
Brand image
32
Markenimage
32
Consumer behaviour
29
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English
126
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Keller, Kevin Lane
161
Kotler, Philip
30
Smith, Robert W.
15
Lehmann, Donald R.
12
Hoeffler, Steve
10
Lane Keller, Kevin
6
Aaker, David A.
5
Houston, Michael J.
5
Apéria, Tony
4
Bloom, Paul N.
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Sood, Sanjay
4
Bliemel, Friedhelm
3
Burson, Katherine A.
3
Farley, John U.
3
Faro, David
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Staelin, Richard
3
Ambler, Tim
2
Bayus, Barry L.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Edell, Julie A.
2
Fiske, Susan T.
2
Kervyn, Nicolas
2
Kumar, V.
2
Lu, Taihong
2
Malone, Chris
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Department of Industrial Relations, Division of Labor Statistics Division of Mines, State of Ohio
1
Department of Natural Resources, Division of Geological Survey
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Pearson Deutschland GmbH
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The journal of brand management : an international journal
8
Journal of Consumer Research
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing
6
Marketing management : a quarterly business management publication of the American Marketing Association
6
Report / Marketing Science Institute
6
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of the Academy of Marketing Science
4
Always learning
3
Harvard business review : HBR
3
Journal of advertising research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
AMS review : official publication of the Academy of Marketing Science
2
Brand management ; Vol. 2
2
European Journal of Marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
IIM Bangalore Research Paper
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Pearson one series
2
Report / Marketing Science Institute / Marketing Science Institute
2
Tuck School of Business working paper / Tuck School of Business at Dartmouth
2
wi - Wirtschaft
2
wi wirtschaft
2
Advances in corporate branding
1
Annual coal and non-metallic mineral report : with directories of reporting firms for ...
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business Horizons
1
Business horizons
1
Business strategy review
1
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Source
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ECONIS (ZBW)
122
OLC EcoSci
28
USB Cologne (EcoSocSci)
22
RePEc
10
Other ZBW resources
5
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1
Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane
-
1998
Persistent link: https://www.econbiz.de/10000628654
Saved in:
2
"Das Führungsteam von Lilypad sollte vor allem Veränderungen hinter den Kulissen vornehmen, um die hotelübergreifende Auslastung zu verbessern"
Keller, Kevin Lane
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
3
,
pp. 116
Persistent link: https://www.econbiz.de/10003650478
Saved in:
3
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784811
Saved in:
4
Building customer-based brand equity : creating brand resonance requires carefully sequenced brand-building efforts
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003836298
Saved in:
5
Building strong brands in a modern marketing communications environment
Keller, Kevin Lane
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 139-155
Persistent link: https://www.econbiz.de/10003881211
Saved in:
6
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003408084
Saved in:
7
Aufbau starker B-to-B-Marken : ein Leitfaden
Keller, Kevin Lane
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 733-748)
.
2010
Persistent link: https://www.econbiz.de/10003910072
Saved in:
8
Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
9
Brand equity management in a multichannel, multimedia retail environment
Keller, Kevin Lane
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10003987320
Saved in:
10
Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
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