McNeal, James U.; Ji, Mindy F. - In: Journal of Consumer Marketing 16 (1999) 4, pp. 345-365
The research reported here was a first attempt to determine where Chinese children as consumers learn information about … new products and their attitudes toward different sources of information. Chinese children’s usage of the mass media was … children utilize a wide variety of information sources to learn about new products including parents, retail outlets, and the …