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Oh, Han-Mo
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ECONIS (ZBW)
22
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The roles of corporate societal marketing on brand recall and evaluation : a focus on small- and medium-sized exporters
Oh, Han-Mo
- In:
Journal of international trade & commerce
15
(
2019
)
4
,
pp. 145-155
Persistent link: https://www.econbiz.de/10012546712
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2
Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
4
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
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3
Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo
- In:
Journal of international trade & commerce
14
(
2018
)
1
,
pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
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4
Examining a model of success in export relationship marketing : evidence from Korean exporters
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
1
,
pp. 119-133
Persistent link: https://www.econbiz.de/10011795394
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5
The role of indirect customer management in export relationship marketing : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
4
,
pp. 163-176
Persistent link: https://www.econbiz.de/10011796288
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6
Market value creation through international expansions : evidence from Fortune Global 500 firms
Oh, Han-Mo
- In:
Journal of international trade & commerce
12
(
2016
)
6
,
pp. 157-167
Persistent link: https://www.econbiz.de/10011796897
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7
The effects of organizational learning on international growth : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
13
(
2017
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10011797039
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8
Factors affecting firm value changes following foreign brand acquisitions : conceptualization and propositional development
Oh, Han-Mo
- In:
Journal of international trade & commerce
13
(
2017
)
3
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011798841
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9
The effects of relationship marketing competence on positional advantage in export marketplaces : an investigation on Korean manufacturers
Oh, Han-Mo
- In:
Journal of international trade & commerce
13
(
2017
)
5
,
pp. 207-216
Persistent link: https://www.econbiz.de/10011800924
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10
Determinants of online shoppers' satisfaction in Korea
Kim, Minho
;
Oh, Han-Mo
;
McNiel, Ronald D.
- In:
Applied economics letters
15
(
2008
)
10/12
,
pp. 805-808
Persistent link: https://www.econbiz.de/10003785654
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