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Antecedents of Attitude Toward Counterfeit Wrist Watches

Ali, Mazhar; Farhat, Kashif - In: Pakistan Business Review 19 (2017) 1, pp. 251-266

This study aims to identify factors shaping attitude toward counterfeit products and their relative influence on attitude formation. This involves 200 potential and actual consumers of counterfeit products in an explanatory research. Antecedents of attitude toward counterfeit purchases extracted...

Persistent link: https://www.econbiz.de/10011869502

Antecedents of attitude toward counterfeit wrist watches

Ali, Mazhar; Farhat, Kashif - 2018

Persistent link: https://www.econbiz.de/10011876228

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

Role of brand experience and brand affect in creating brand engagement : a case of higher education institutions (HEIs)

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Journal of marketing for higher education 31 (2021) 1, pp. 107-135

Persistent link: https://www.econbiz.de/10012549781

Connecting the dots of customer-based brand equity to brand engagement : using the disjoint two stage approach of PLS-SEM

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Market : review for marketing theory and practice 32 (2020) 2, pp. 147-168

Persistent link: https://www.econbiz.de/10012625544

Impact of after-sales service on consumer behavioural intentions

Aslam, Wajeeha; Farhat, Kashif - In: International journal of business and systems research … 14 (2020) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012168722

Building brand loyalty : an application of expectation confirmation model in mobile social commerce

Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Pakistan journal of commerce and social sciences 13 (2019) 4, pp. 806-825

The study seeks to examine the role of perceived usefulness (PU) and confirmation (CN) on continuance usage intention of mobile social commerce (CI) and on user satisfaction (S). Furthermore, it examines the role of continuance intention and user satisfaction on brand loyalty (BL). Also, this...

Persistent link: https://www.econbiz.de/10012153426

Adoption of Android smartphones and intention to pay for mobile internet : an empirical analysis of consumers in Pakistan

Aslam, Wajeeha; Farhat, Kashif; Ejaz, Laraib; Arif, Imtiaz - In: International journal of business innovation and … 21 (2020) 3, pp. 428-446

Persistent link: https://www.econbiz.de/10012199549

Impact of spirituality, religiosity, knowledge and attitude on green purchase intention in Pakistan

Aslam, Wajeeha; Razzaque, Owais; Arif, Imtiaz; Farhat, … - In: International journal of green economics : IJGE 16 (2022) 4, pp. 331-354

Persistent link: https://www.econbiz.de/10014312324

A forgotten tale of lurking engagement and social media-based brand communities

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd; … - In: Journal of internet commerce 22 (2023) 2, pp. 189-223

Persistent link: https://www.econbiz.de/10014288099