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World Wide Web marketing : integrating the Web into your marketing strategy
Sterne, Jim - 2001 - 3. ed.
Persistent link: https://www.econbiz.de/10001565640
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Integrated marketing
James, Bertram George Samuel - 1967
Persistent link: https://www.econbiz.de/10000577338
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Wettbewerbsorientierte Gestaltung von Informationsasymmetrien : eine informationsökonomisch fundierte Analyse des anbieterseitigen Informationsverhaltens
McLachlan, Christopher - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109987
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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
Neves, Marcos Fava; Castro, Luciano Thomé e.; … - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003863565
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Strategic marketing : creating competitive advantage
West, Douglas C.; Ford, John B.; Ibrahim, Essam - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003884100
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Market orientation, competitive advantage, and performance : a demand-based perspective
Zhou, Kevin Zheng; Brown, James R.; Dev, Chekitan S. - In: Journal of business research : JBR 62 (2009) 11, pp. 1063-1070
Persistent link: https://www.econbiz.de/10003896914